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Introducing…Vicki Campbell


Each month you can learn more about the people behind East Ayrshire Health and Social Care Partnership and its Integration Joint Board (IJB).

Find out what staff and board members enjoy most about their role and how they spend their spare time!

This month we’re ‘Introducing’…

Vicki Campbell, Head of Primary and Urgent Care

Vicki joined East Ayrshire Health and Social Care Partnership in 2017.

Here she tells us about her day-to-day working life and what she enjoys most about her role…

I joined East Ayrshire HSCP in 2017 as Strategic Programme Manager for Primary Care Transformation, and was then appointed Head of Primary and Urgent Care in 2020.

I am responsible for all contracted and managed services across Primary and Urgent Care on behalf of East, North and South Ayrshire.

These include GP and dental practices and community pharmacies and opticians, as well as the public dental services and Ayrshire Urgent Care Service.

Due to the wide range of services within my portfolio, no day is ever the same…which I love!

I try to base myself across Ayrshire throughout the week to ensure I am networking and accessible to my various teams. My diary is usually very meeting-heavy but with variety, including local team meetings, IJB meetings and NHS Corporate Management Team meetings. I also represent Primary Care in various national forums.

I like to get out and about to speak to teams on the ground, hear about their roles and any challenges they have, and understand if I can do anything to improve their experience.

I am passionate about leading the delivery of high quality care for our population.  As Primary Care is the first point of contact for people and links across the whole system, I am grateful I get to work with a wide range of colleagues. Working within East Ayrshire HSCP allows an opportunity to work right across extended partner and patient groups where I get a real insight of the person or population we try to serve.

I don’t like to stand still and am always seeking out ways to improve how we provide services.  As someone who has been supported in their development over many years, I am also enthusiastic about staff development, supporting people to achieve their full potential.

Good advice I have been given over the years to help me succeed is ‘don’t waste too much energy on the things you can’t control – focus your energy on what you can change and influence’. Another one is ‘Put the patient and/or their families at the heart of your thought process and the rest will take care of itself’. Both bits of advice inform my day-to day decision-making and challenge the status quo in many situations.

With such a busy work role, I always strive to protect my own health and wellbeing, usually by training towards a running event or planning holidays and events with friends and family.

Thanks for chatting with us Vicki!

Don’t miss next month’s ‘Introducing’ segment!